– Tim, thank you – You're welcome

– If you ask me, The most interesting start-ups in the dmexco yours – It feels really good to hear Blockcha's technology, the world of With user data, with mass data Can you talk about how you combine programmatic buying? – Of course My name is Tim Geenen cuz im a CEO and co-founder of the company Faktor

And we based the blokzincir We are preparing an identity management platform The reason for this is that our car has wear I worked in the media I worked in the Agency And you're trying to target customers There are a lot of campaigns

And in the evening at home while visiting the web This experience is still You see how it is limited We also consider how we can change it All very well in the programmatic mechanisms, but at the moment there data is not so good How can we enable consumers to control their data? And how can we reserve a place for consumers in the exchange value? Brands, customers, publishers, and ad technology There is a value in exchange But consumers have been left outside the case

The news of what's going to be no They Ürünleştiriliy They are monetized without realizing it – Well, again that consumers how to zindir Can you talk about you fold, and how they are gaining or getting something back, and how is this related to the blokzincir? – OK The reason we use our blokzincir To be distributed single registry

This means that all data is merkezsizleştiriy You do not have one Currently we lArA bak that Facebook has got Google It is known as walled gardens

And we thought it was the other way around How can we get all this data? Anyone can use it how? The people's control Brands can use Publishers can use To manage all these business rules to manage this permission, You need a system

At that point the perfect blokzincir We see it as a technology, Because identity, However, permission from advertising preferences and fully able to decentralization – it is one of the hot topics of GDP – Yeah – Main consumers of the frame for what you get You would have received the permits So there are totally consent

Because in return something receivables – Right – So that GDP is automatically compatible – Yes, we see the data as a currency You are reading content make payment with your personal data

This first part of the value exchange As individuals, the content studied for years and what the cost is much, Who did not know that money We are trying to change this model If we are to use an outside-facing model If you look at all the advertising technology company, Many older systems and most of these companies It explores how to solve the compatibility problems, they ask how they can comply with the rules We thought that if we take involves consumers in response to reading content Ed ErsAk ask permissions, We have solved a lot of problems

Publishers can request permission to brands, but also OMD, the agency can ask for as GroupM But the beginning is going on with the publisher and the consumers And if your data is becoming a currency to buy content, You can take the next step Why consumers money or money buying content crypto or giving personal information between buying content You do not offer an option? This is a fairly future-oriented, but we see the Factors of development in this direction – Great, this is quite interesting

So in a nutshell, Thanks to the consumer's consent how much more they give so will receive more – Yeah Ideally publishers Things begin to classify their content So I have premium content And there is the daily agenda, news content

There is also a thoroughly cookie content I'm like the top 5 news as Buzzfeed, et cetera They have a different value each Ads, to reward customers back We see it as a mechanism You going to give them something to customers, we are creating a wallet In money or data

And there's an option at this point, The occupancy premium wallet Is it enough to consume content, or nearly empty wallet and you do not have access to the content, you should do so does buying? – And for more, They can give more – Is Data? – Data – All studies appear as equal, All users, people are not equal – Right – For example, some people are reading more content

There is a desired profile for our brand Why am I not reward them more? – So it shows the type of behavior higher for people You mowing value then? – If you're worth more to a publisher, yes Publishers company I have to make money As in any company if I go there often a restaurant, for example, would benefit from the extra goodies

Why the internet I have the same experience? – True, an important point Make you the first interview publishers are showing how the reaction to it? – Most are quite willing – Is that so? – And how do we achieve it They really want to see I also understand that fully meet The first vehicles çıkartıyoruz mid-November

– OK – A lot of people The internet is still He thinks change All data ultimately consumers They thought it would be at the controls That depends on whom you talk to For example, if you talk to a sales manager, they think "more future demographic data "I can do better selling my campaign

" They think by talking to someone from the law, "So this is how it will be in accordance with the law?" – Yeah – If you talk to the IT people, "Yeah, right now with people "We do not need the relevant assumptions "No longer will they fill their own data" – Yes, it matters quite impressive I wish you success

– Thank you – And I hope to soon interview in Istanbul – Thanks, that would be nice